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Selection of keywords
1. Identify site
Identify site - this is probably the easiest part of your site. This point is relevant for those intending to provide services to your site and will work on other people's projects.
2. Drawing up a list of keywords
There are 2 strategies for selecting keywords for a page. The first is the choice of a large number of low-frequency queries, and the second in a choice of high-frequency 2.4 requests. Each of the strategies provides a good result. Way different, and the effort and the effect will be approximately the same. But the first strategy, there is one plus. Choosing a larger number of keywords, you reduce the risk. If for any reason by some sort of request you could not bring site on the first page of search result, it is not as scary as it would be the second case. An excellent solution is to choose low-frequency request, containing a high-frequency words. Example: Low-frequency query "SEO" contains 2 high-frequency query "search engine optimization and site optimization."
The most popular search engine in the Russian language Internet is Yandex.ru. For this reason, selection of keywords is recommended to do it here wordsstat, we must look for those people to whom you are forwarding your message. Do not forget about synonyms. For example, the phrase "car sales" may be appropriate to add "car sales". Use different parts of speech with one root. For example, the phrase "Furniture Store" may be appropriate to add "furniture store. Remember commonplaces typos. For example, except the word "agency" may be appropriate to use the word "agency".
3. Choosing Keywords
Select a key word or phrase and enter in the "keywords". You get a list of key phrases of similar subjects. You must select a few sentences from the above page requests. Phrases should choose according to what strategy you have chosen. As I said - the best option is to select the frequency of key phrases, which contain the high-frequency keywords. As an example, take the website hosting company. Using Yandex-directors, we saw that the keyword search hosting 94000 times per month. This high search query and to be in the top ten in the search results for this query, the company did not spend enough money, but you have to spend too much time. But the output is always there. You just need to pick up key phrases containing the word hosting, but there are not enough (paid hosting, hosting php, hosting mysql). These words are less competitive and put him in the top ten on your website is not so difficult. Besides increasing the rank it paid hosting, you increase the rank of the word hosting. By the time you're in the top ten results for paid hosting, on-demand hosting service you'll be somewhere in the tenths of search results pages. Then you can seriously address the word hosting. Thus, you'll avoid downtime the site, and attendance will grow evenly. Start small and go to more gradually.
4.Estimation of competition and compiling the final list of key phrases.
The next step - assessment of competition. This is not difficult. To do this, go again to the most popular search engine Yandex, and enter into the search box one of the key phrases that you picked for your site. Once the search engine gives you results - see the site address, located for example at 3 spot (choose the best of the top five). Then you can begin viewing the characteristics of the site. The most important and weighty characteristic - is the number of inbound links to your site. What are they for, you will learn in the next chapter. To view the number of inbound links to competitor's site must be entered in the address bar of your browser as follows: http://www.yandex.ru/yandsearch?numdoc=50&Link=www.domen.ru, domen.ru Please note that the address of the site to enter with www and without it, separated by commas. In return you will receive a page with a list of referring sites and in the upper right corner you will see "at least 1200" - which means that it refers to 1200 sites. Now you have to decide themselves whether you have enough strength and patience to do it at their site this figure better. If the answer is yes - passphrase leave, and if not deleted. Do this with all previously selected phrases and words. After that your list be reduced, and will contain only those keywords that you on the shoulder. From this list, you must leave only 3-5 sentences.
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